LIONSGATE+
Branding & Visual Identity
Agency:
Compadre
Roles:
Design & Animation
Compadre
Roles:
Design & Animation
About:
We partnered with Lionsgate to create the logo and brand identity for Lionsgate+, a streaming service bundle available through Amazon Prime Video, with work including sonic branding, animation, and scalable design templates.
Our goal was to create a differentiated visual identity and strategy built to drive subscriber conversion on Prime Video, moving beyond the generic “highlights reel” approach and into something more ownable, idea-led, and distinctly Lionsgate.
Exploring the System
We explored multiple logo directions and stress-tested each one across color palettes, brand icons sets, and real-world digital applications. From Amazon Prime streaming banners to social use cases, every design was tested for flexibility, recognition, and the ability to stand out in a crowded streaming environment.
Refining the +
Once the client gravitated toward Concept 2, we pushed deeper into the plus icon. We explored various cut angles, pinched corners, arm lengths, and subtle shifts in geometry. Every variation helped us refine a simple mark into something more ownable, balanced, and distinctly Lionsgate+.
A Signature in Sound & Motion
We crafted the mnemonic sound and logo animation together, giving Lionsgate+ a distinctive brand moment built to be seen, heard, and remembered.
Defining LIONSGATE+
A clear brand positioning and scalable visual identity system was developed for Lionsgate+ across Prime Video, Roku, Apple Channels, DirecTV, and beyond. More than a visual refresh, the project transformed an iconic studio brand into a modern streaming identity built to support a global rollout across 15 countries and future programming.
PARAMOUNT+
MADE FOR MARCH
Agency:
Compadre
Roles:
Design & Animation
Compadre
Roles:
Design & Animation
About:
We partnered with Paramount+ to design and animate a suite of motion graphics for the “Made for March” promo, supporting their upcoming men’s college basketball documentary.
Using the provided keyart as our foundation, we expanded it’s color streak language into a polished motion graphics package that felt dynamic, premium, and consistent with the overall campaign.
Using the provided keyart as our foundation, we expanded it’s color streak language into a polished motion graphics package that felt dynamic, premium, and consistent with the overall campaign.
A Premium Expansion from Keyart
MADE FOR MARCH Promo
ESPN
Thomas Rhett & THE MASTERS
Agency:
Compadre
Roles:
Design & Animation
Compadre
Roles:
Design & Animation
About:
ESPN asked us to promote the Masters with a hero anthem that captured Thomas Rhett’s rendition of “Georgia on My Mind.” We created a stylized visual motif that celebrated the tournament’s timeless beauty, using soft blurs, overlays, double exposures, and light leaks while keeping it iconic and dreamlike.
Par Excellence
Timeless Beauty
ESPN | MLB
Opening Day Promo
Agency:
Compadre
Roles:
Design, Animation, Post Production
Compadre
Roles:
Design, Animation, Post Production
About:
ESPN MLB called us up to create the launch spot for the 2024 MLB season on Opening Day. Centered around the message 'Welcome to the Show,' our goal was to instill a sense of excitement in viewers, setting the stage for the upcoming season.
Our inspiration was centered on vibrant illustrations, crafted to breathe life into the personalities of the players while incorporating iconic baseball imagery. We employed impactful typography and unpolished style to create a compelling visual narrative.
Our inspiration was centered on vibrant illustrations, crafted to breathe life into the personalities of the players while incorporating iconic baseball imagery. We employed impactful typography and unpolished style to create a compelling visual narrative.
Initial Designs
Highlighted Outcome
Welcome to the Show!
Round 2: New Season, Fresh Look
Embellishments
OPENING DAY!
FXX
Animation IDs
Agency:
Compadre
Roles:
Concepting, Styleframes, Motion Design, Animation
Compadre
Roles:
Concepting, Styleframes, Motion Design, Animation
About:
Armed with the biggest titles in the game, FXX was ready to take over the adult animation world. To get word out, they tapped us to create several parody identities for their various iconic shows. With these concepts working in weird harmony, our mixed and mashed brand identity solidifies FXX as the unrivaled goliath of animation.
Family Guy Holiday ︎
Wanting to deliver their biggest present of the season and offer an out to those reaching their breaking points while home for the holidays, FXX decided to give its viewers The Avoid Your Family Family Guy Holiday Marathon consisting of 368 non stop episodes. To start spreading the news, we put together two brand IDs incorporating the show’s characters into classic holiday traditions. Together, our fun ‘n’ festive brand IDs let viewers know that if they can’t deal with their own dysfunctional families during this time of year, FXX will happily provide them with another one.
Cool Hwip
This one will make you laugh.
No Such Thing as Closed Doors
Taking inspiration from back rooms and infinite doors, our latest animation with FXX goes deep into the world of characters. As one door opens, we are sucked into continuous rooms with characters and elements from each animated show.
Sorry in advance for the motion sickness. ︎
Sorry in advance for the motion sickness. ︎
Binger
We took the pleasure of creating a lively, energetic mash up starring iconic characters from The Simpsons, Family Guy, and a handful of other animated classics. We created a psychedelic world using a specific color palette within themes of space, water, junk, winds engulfed by familiar animated faces to plunge the audience into the FXX brand identity.
Hydra
To promote their new programming block, we depicted FXX as a multi-headed monster made up of all its audience’s favorite characters. We limited ourselves to a unique color palette throwing in a hint of psychedelia for good measure.
