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IN TIME


Title Sequence

Student Work:
ArtCenter Center College of Design

Roles:
Concept, Title Sequence Design, Typography, Photography



About:
The movie, In Time, takes place in a futuristic world, where science has unlocked the secret to immortality and time becomes the new currency, not only of money but also one’s time.


The concept of this title sequence juxtapositions life and death, the two meaningless without the other within the realms of time. It communicates the idea that time eventually runs out for everyone, regardless of how wealthy or poor you are. Time is equal for everyone, regardless of how hard mankind tries to control it.

The sequence uses the tree as a framing device where the world of the wealthy and poor meet. Objects that emit humanistic memories and resemble the individual in society are shown in a chiastic to thematically emphasize the duality of the two worlds.



© 2022 Sally Choi