ROKU | HOWDY
Visual ID & Branding
Company:
Compadre
Roles:
Design, Animation
Compadre
Roles:
Design, Animation
About:
Howdy Partner!
We developed a custom sonic and visual identity toolkit to launch Roku’s new ad-supported streaming platform, Howdy, Infusing personality and consistency across every on-platform brand moment.
We designed a lively sonic logo and modular motion system reflecting Howdy’s playful, irreverent vibe while keeping the brand consistent. The toolkit—video IDs, custom sound, and flexible animations—made it easy to apply across channels, bringing the platform’s voice to life with fun rhythms and snappy visuals.
We developed a custom sonic and visual identity toolkit to launch Roku’s new ad-supported streaming platform, Howdy, Infusing personality and consistency across every on-platform brand moment.
We designed a lively sonic logo and modular motion system reflecting Howdy’s playful, irreverent vibe while keeping the brand consistent. The toolkit—video IDs, custom sound, and flexible animations—made it easy to apply across channels, bringing the platform’s voice to life with fun rhythms and snappy visuals.
Motion System
