Collaborator: Esther Kim
This is a creative brief for a short motion piece for the brand Spotify. Spotify is a brand as rich and lively as the music culture it provides, rather than simply a technology service that serves up songs. This pitch emphasizes the emotion connection music brings to the user where the different kinds of music bring a different way of perceiving the world. It targets diversities in culture that music brings to oure everyday lives. We took the relatable action of taking a shower and combined it with the playful aspects of the brand. We visualized what happens when people really connect with a song. The Spotify experience is a virtual immersion into environment.