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:15 Spot

Esther Kim

Key Words:
Concepting, Styleframes, Illustration

This is a creative pitch for a :15 spot for the brand Spotify. Rather than a simple technology service that serves up songs, Spotify is a brand as rich and lively as the music culture it provides. This pitch emphasizes the emotional connection different soundtracks bring to the user. We took the mundane, routinely action of taking a shower to show how the app immerses the user into playful environments. We visualized what happens when people really connect with a song. The Spotify experience is a virtual immersion into wherever we want to go.

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