fashion x textile
museum
identity system
The Fashion and Textile Museum in London is the only museum in the UK solely dedicated to showcasing developments in contemporary fashion. The identity is inspired by the history of fashion and how trends are always evolving. It communicates the evolution of expression, the idea that inspiration comes evolved from the old, and how this creates modern, yet nostalgic aesthetics. The identity juxtapositions the traditional elegance of fashion with the bold emerging of the new age through the subversive tearing of imagery. It questions subjectivity of design by the tearing of the eyes and touches of roughness and deconstruction. The “x” emphasizes the collaboration of different brands and styles that brings forth avant garde design.